Why Brands Are Lining Up to Exhibit at the Amman Coffee Festival

For a brand, the Amman Coffee Festival is rare access — and exhibitors know it.

The audience

ACF 2026 expects approximately 60,000 visitors across four nights at Balsam Grounds (20–23 August). The profile: young, affluent, majority female, highly social. This isn’t a general-public event; it’s a crowd that actively chooses quality experiences, responds to good branding, and talks about what they find.

Dwell time is long — people come for the evening and stay for hours. That’s meaningful time for a brand to make an impression.

What “The Picnic” format does for exhibitors

“The Picnic” concept is specifically designed for lingering. The open-air grounds encourage people to walk the stalls, try things, and talk to the people behind the brands. It’s a fundamentally different interaction than an ad, a post, or even a pop-up in a mall. You’re in the same environment, the same night, the same atmosphere.

What’s included in a booth

Exhibitors get a turnkey setup: fascia signage, power connection, furniture, and access to the festival’s full promotional footprint — social, digital, and on-ground. The work is showing up and connecting with customers, not building a stand from scratch.

Booth options and early-bird pricing

Three booth sizes are available:

With music nightly (Cairokee headlining on Saturday), exhibitors ride the event’s reach, not just their own.

Spaces go fast. See exhibitor options at amman.coffeefestival.me · @acoffeefestival.